The Theoretical Separation of Brand Equity and Brand Value : Brand Equity PPT
www.bus.lsu.edu/raggio/Raggio%20Leone%20Equity%20Value.ppt
Measuring Sources of Brand Equity : Brand Equity PPT
commfaculty.fullerton.edu/ssayre/450/450_Ch9.ppt
Creating Brand Equity : Brand Equity PPT
www.wright.edu/~james.munch/kotler_mm13e_basic_09.ppt
Contemporizing Brand Equity: : Brand Equity PPT
www.qual.com/media/Contemporizing_Herbal_Essences.ppt
IMC for Brand Equity : Brand Equity PPT
commfaculty.fullerton.edu/ssayre/450/450_newCh6.ppt
CUSTOMER-BASED BRAND EQUITY : Brand Equity PPT
www.sm.au.edu/uploadfiles/1237291677_Keller_SBM3_02.ppt
BUILDING, MEASURING, AND MANAGING BRAND EQUITY : Brand Equity PPT
www.cob.unt.edu/slides/Paswan/PPBM/SBM3_12.ppt
